Managing your brand doesn’t need to be difficult if you keep a few simple checks in mind when thinking about how your brand works for you.

What goes into creating a brand? How important is strategy when, really, you want to get on with your business? The answers: a lot and very.

Your website has the potential to tell your brand story and boost awareness and visibility, so investing in it will likely provide a good return of investment.

In today's consumer landscape its important to understand what makes a brand successful and how you can achieve this with your brand.

So you have got your brand identity sorted and your business is starting to pick up momentum. Now you need to take the next step and create an online presence for your business or brand, but where do you start?

A brand identity helps to reinforce the core values of your brand and maintain a consistent aesthetic whenever your audience experiences it.

Here I'll run through the stages of developing a website to give you more insight into what goes into planning, designing and building a digital product.